photo Shooting & Social Media Strategy

- BBC

Nothing is as it seems

Bozen Blind Club (BBC), located inside Club Miró, is a cocktail bar with a minimalist yet lively design, where the creativity and skill of the mixologists are at the heart of the experience. The ambiance, characterized by sophisticated lighting, modern decor, and a cozy atmosphere, invites you to relax and enjoy the evening with friends.

BBC is the one-stop shop for those seeking an exclusive experience in the night. Whether it’s an evening of dancing or a quieter gathering accompanied by a sophisticated cocktail, each drink is designed to make the customer’s experience unique. The venue offers a selection of bold flavors and creative variations, all framed by an atmosphere that reflects the urban energy of Club Miró.

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Brand Identity

Unlimited Entertainment

BBC embodies pure energy, an expression of a passion for things done with care, immersed in a context of limitless entertainment.

Opera designed a conceptual and modern logo that reflects this personality, accompanied by bold typography and vibrant colors that convey dynamism and vitality, perfectly in tune with the vibrant atmosphere of the venue. This visual identity also extends to the graphic and photographic style, chosen and crafted to capture the unique and engaging essence of BBC.

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shooting & video

A surreal experience

For BBC, a photographic style was chosen that fully reflected the brand’s payoff: “nothing is as it seems.” A blurry and kaleidoscopic effect was opted for, giving a sense of mystery and dynamism, creating a unique and surreal atmosphere.

The style adopted is reportage, to capture the authenticity and energy of the venue, with a focus on the evening, when the atmosphere comes alive. The images and videos convey the vibration and intensity of the moment, making each shot a fragment of an unrepeatable experience.

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Social & Web Marketing

A crafting hype strategy

Enhance, inform, create hype: these are the fundamental objectives behind the project designed specifically for BBC. Combining strategic and creative skills, the focus is to emphasize to the fullest extent possible an attractive location and a top-notch proposal.

What makes the difference is the long experience and specific skills in graphic design and communication strategy, developed in the entertainment industry, that enable them to build an engaging and highly visible online presence that attracts and retains audiences.